Rather than waiting to see how an Instagram post performed until you are back in your studio, you can utilize the Iconosquare app on your mobile device. Pallyy is geared towards social media agencies & managers, making it much more affordable than Iconosquare to run your business and simplify your scheduling, analytics and more. Many Instagram marketers turn to Iconosquare as a platform-specific analytics tool, but don’t have the budget to pay for each separate account they manage. If you find the app’s publishing tool to be too simple for your needs, consider keeping Iconosquare but adding SocialBee to your toolkit. Its fairly cheap and allows you to create automatic content queues and import content to share from multiple sources. And Iconosquare has recently introduced TikTok analytics which is a rare feature to find amongst social media tools.

The screen you use to create a post also has an option called Crosspost. This feature allows you to generate drafts for other profiles. Instagram won’t appear if you chose to create a text post originally. Page performance is different from the Overview section in that it provides data on how various sections of your page have performed within a given timeframe. These metrics include call-to-action activity, page views, page likes vs unlikes, and view distribution for page tabs (Home, Photos, Videos, About, Reviews, etc.).

You can schedule your first comment and cross-post content to other profiles, something proven to help boost engagement, and a tactic we love. The tool tracks metrics such as audience growth while offering optimization suggestions, including the best times to post and which hashtags to use. But, because other tools offer the same features, you shouldn’t sweat it if your agency or business can’t afford Iconosquare for each Instagram account it handles. It displays follower growth charts alongside engagement information, including your top posts in terms of likes and comments.

Socialinsider is more than an analytics tool, it is a partner. Iconosquare provides a media library where you can upload images using Dropbox or OneDrive. It’s easy to use and allows you to structure content to quickly find and use it. It also tags images already used to save you from posting the same content twice. Community analytics offer a closer look at your audience. Gauge where they are located, the languages they speak, and their age groups and gender.

You’re also able to see how well your account has grown over time with a look at followers gained and lost. If reddit award travel’s listening and inbox tools aren’t for you and you can do without the extra analytics, try Agorapulse instead. It has much more robust publishing, inbox and monitoring tools.